Myths of starting an online business…

While there are many opportunities to succeed online, there are many MYTHS that must be overcome first.

If you’re thinking about starting your own business, take a look at the following before you dive in:

1. “You can work a part-time schedule and make a full-time income.” 

Here I thought I could be a Triplet Mompreneur working between 9am-3pm when my triplets were in school and not have to stay up all hours of the night, YEAH RIGHT! It’s fine to aim for goals such as passive income, but if you think you’re going to achieve that within a couple of months, you are setting yourself up for failure and disappointment. I’m six months into it and feeling defeated to be honest. 

2. ”Social media makes it easy to sell online.”

Unless you have products readily available to sell it’s difficult to market services online. You can’t necessarily leverage your existing friends, fans and followers into your business customers although they are of great support especially in Facebook groups to help generate participation.

3. “You can start an online business for free.”

 It’s certainly cheaper to start a web-based business than a traditional brick and mortar one. YOU can build a business from scratch without spending any money (if you have a great deal of time on your hands and are willing to work on multiple tasks around the clock). But most online businesses require a website, products to sell, effective ad copy, a social media presence and customer support. There are free alternatives, but these require plenty of work.

4. “Everything can be automated.”

You can install many applications and platforms (such as WordPress) with a few clicks, use tools such as autoresponders to help maintain your email list, and use software applications to post to automate many tasks.
If you are going to really succeed online, you must also take a hands-on approach to things like niche selection, market research, content creation and customer support. 

So many things to consider before doing the big “cannonball” leap into the deep end of the online business pool. Grow a work Tribe, a client Tribe, and have tons of family & friends that support you! Good Luck! 

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